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a corner of the interwebs

 coaches, therapists, wellness pros & consultants, let's build

Websites, copy, digital assets. They're all a must-have if you're going to run and grow your practice (I know, it’s a bummer).

But what if it was actually fun? What if you enjoyed showing up online, had no trouble explaining what you do, and consistently attracted the people who need exactly what you offer?

SERVING THERAPISTS IN PRIVATE PRACTICE ✦ HEALTH COACHES ✦ ADHD COACHES ✦ YOGA STUDIOS ✦ WELLNESS PROS ✦ BUSINESS CONSULTANTS ✦ SOMATIC PRACTITIONERS ✦ HUMAN DESIGN READERS ✦ NUTRITIONISTS ✦ MASSAGE THERAPISTS ✦ MED SPAS ✦ LIFE COACHES ✦ PERSONAL TRAINERS ✦ COPYWRITERS ✦ CREATIVES ✦ SERVICE-BASED BUSINESSES ✦ BASICALLY YOU ✦ SERVING THERAPISTS IN PRIVATE PRACTICE ✦ HEALTH COACHES ✦ ADHD COACHES ✦ YOGA STUDIOS ✦ WELLNESS PROS ✦ BUSINESS CONSULTANTS ✦ SOMATIC PRACTITIONERS ✦ HUMAN DESIGN READERS ✦ NUTRITIONISTS ✦ MASSAGE THERAPISTS ✦ MED SPAS ✦ LIFE COACHES ✦ PERSONAL TRAINERS ✦ COPYWRITERS ✦ CREATIVES ✦ SERVICE-BASED BUSINESSES ✦ BASICALLY YOU ✦

let's find out what you need

that feels like home.

screaming, 'yes, please!'?

serving therapists in private practice ✦ health coaches ✦ ADHD coaches ✦ yoga studios ✦ wellness pros ✦ business consultants ✦ somatic practitioners ✦ human design readers ✦ nutritionists ✦ massage therapists ✦ med spas ✦ life coaches ✦ personal trainers ✦ copywriters ✦ creatives ✦ service-based businesses ✦ basically you ✦

Eight Seconds

No, we aren't talking about the rodeo. We're talking about how long someone spends on your site before deciding if you're their person. Eight seconds to feel seen, to understand what you do, and to think "okay, I need to keep reading."

Right now, is your site doing that?

let's make sure it does
Gap Cards

Do These Sound Familiar?

The Gaps I See In Every Practice

Tap each card to learn more.

Gap 01
The Blinking Cursor Curse
Writing stops every project.
Tap to learn more
The Blinking Cursor Curse

You sit down to write your website copy and suddenly remember seventeen other things you need to do. The cursor blinks. You close the laptop. The site stays unfinished. (Ask me how many times I've seen this.) This is the most common reason service businesses stay stuck online, and it has nothing to do with your writing ability.

Tap to flip back
Gap 02
No Offer or Process Structure
People can't buy what they can't understand.
Tap to learn more
No Offer or Process Structure

You know exactly how working with you feels. Your potential clients have no idea. When your offers aren't clearly explained and your process is invisible, people either guess wrong or don't reach out at all. Neither is good for your practice.

Tap to flip back
Gap 03
Your Site Has No Strategy
You want speaking gigs but have no speaking page. You want referrals but nowhere to send them.
Tap to learn more
Your Site Has No Strategy

Your website should be working for every version of your business. Every goal you have, whether that's getting booked for podcasts, building a referral pipeline, or launching a group program, needs a home on your site. Without the right pages doing the right jobs, opportunity just walks past.

Tap to flip back
Gap 04
No Clear Path to Work With You
Nobody is going to just call you in 2026. (here's what they do instead)
Tap to learn more
No Clear Path to Work With You

The way people decide to hire someone has completely changed. They read, they watch, they follow, they trust, and then they reach out. Your site needs to support that journey with content, a newsletter, social proof, and a booking path that feels easy, not like homework.

Tap to flip back

Sound like yours? Good. That's exactly what I fix.

Timeline
The story

Strategy, Copy,
and Story.
In that order, always.

Your Copy & Design Corner was built on the belief that you have to know what to say before you build the thing that says it.

10+
Years of copywriting
300+
Service businesses coached and consulted
5/5
Star reviews across all 1:1 client work
2012
Theatre degree. Emphasis in dramatic writing.
Turns out understanding story is basically a superpower in business. (Who knew.)
2015
Started copywriting professionally.
Learned that words either make people feel something or they don't. The ones that do are worth everything.
2020
Trained under a 7-figure business coach.
Before AI was even a thing. Coached and consulted over 300 service-based businesses on how to grow, position, and show up online.
2022
Added web design to the toolkit.
Because figuring out what to say and then building the thing that says it beautifully? That's the whole job.
Today
Your Copy & Design Corner.
Strategy and copy first, design last, every single time. For the service businesses that are done winging it.
Scroll to see the full story
2012
Theatre degree. Emphasis in dramatic writing.
Turns out understanding story is basically a superpower in business. (Who knew.)
2015
Started copywriting professionally.
Learned that words either make people feel something or they don't. The ones that do are worth everything.
2020
Trained under a 7-figure business coach.
Before AI was even a thing. Coached and consulted over 300 service-based businesses on how to grow, position, and show up online.
2022
Added web design to the toolkit.
Because figuring out what to say and then building the thing that says it beautifully? That's the whole job.
Today
Your Copy & Design Corner.
Strategy and copy first, design last, every single time. For the service businesses that are done winging it.
Why practitioners, specifically

That last part is why most of my clients are therapists, coaches, wellness pros, and consultants. You went into this work because you're genuinely good at helping people. Nobody handed you a manual for the business side. That's where I come in.

Your Corner Of The Interwebs Won't Build Itself

...even if it did, "build it, and they will come" hasn't been a thing since 1999.

The businesses that actually get found, get remembered, and get hired? They built a website that knew exactly what to say, who to say it to, and what to do with someone once they got there.

Let's talk about what you need

client love