i wouldn't be where i am without the clients that trusted me with their business. here's some of my favorite works...
Where Magic
Meets Momemtum
Where Magic
Meets Momemtum
Meet Jettana
She went from a solo practitioner to a clinical director, and her website hadn't budged. Here's how we fixed it.
✖️ Outdated 2017 site that didn't reflect her evolved business. She'd added pages here and there for new offers, clinician training, and speaking, but the site was a confusing patchwork that sent the wrong message
✔️ A site she's proud to send to anyone. Speaking coordinators. Referral partners. Corporate clients. New clinicians are joining her team. Everyone gets a clear, confident first impression now.
✔️ Dedicated paths for every audience she serves. Therapy clients, clinicians in training, speaking coordinators, and corporate partners each land exactly where they need to be.
✔️ Her site now does the explaining for her! No more custom decks, no more PDFs, no more hour-long calls just to share offers
✔️ Copy that actually sounds like her. Not generic wellness-speak. Not AI-polished jargon. Her voice, her story, her way of talking about the work she does.
✔️ SEO optimized for 2026 best practices and generative AI search so she gets found locally for in-person and nationally for coaching
✖️ Wrong leads flooding her inbox because visitors couldn't figure out what she actually offered or who it was for
✖️ Speaking opportunities falling through because coordinators couldn't tell what she actually did
✖️ Spending hours every week creating decks, PDFs, and custom resources to explain her work because her site wasn't doing it for her
holy sh*t it's done!
i'll fix it later...
from
to
'You rarely find someone who understands the value of language and makes it work aesthetically. '
But that was exactly what I found in Courtney! From breaking down my jumbled ideas into a great site map to turning random design thoughts into a beautiful custom site... I couldn't have asked for more. She was professional, on time, and a true thought partner throughout. I felt like we were a team and she truly listened to me (and studied my audience). 10/10 would recommend again and again!
- jettana o.
founder/clinical director, j. okoye wellness
'You rarely find someone who understands the value of language and makes it work aesthetically. '
But that was exactly what I found in Courtney! From breaking down my jumbled ideas into a great site map to turning random design thoughts into a beautiful custom site... I couldn't have asked for more. She was professional, on time, and a true thought partner throughout. I felt like we were a team and she truly listened to me (and studied my audience). 10/10 would recommend again and again!
- jettana o.
founder/clinical director, j. okoye wellness
She went from a solo practitioner to a clinical director, and her website hadn't budged. Tap below to see how her site changed after our work together!
MEET JETTANA
✖️ Outdated 2017 site that didn't reflect her evolved business. She'd added pages here and there for new offers, clinician training, and speaking, but the site was a confusing patchwork that sent the wrong message
✖️ Speaking opportunities falling through because coordinators couldn't tell what she actually did
✖️ Spending hours every week creating decks, PDFs, and custom resources to explain her work because her site wasn't doing it for her
✖️ Wrong leads flooding her inbox because visitors couldn't figure out what she actually offered or who it was for
BEFORE
after
✔️ A site she's proud to send to anyone. Speaking coordinators. Referral partners. Corporate clients. New clinicians are joining her team. Everyone gets a clear, confident first impression now.
✔️ Dedicated paths for every audience she serves. Therapy clients, clinicians in training, speaking coordinators, and corporate partners each land exactly where they need to be.
✔️ Her site now does the explaining for her! No more custom decks, no more PDFs, no more hour-long calls just to clarify what she offers
✔️ Copy that actually sounds like her. Not generic wellness-speak. Not AI-polished jargon. Her voice, her story, her way of talking about the work she does.
✔️ SEO optimized for 2026 best practices and generative AI search so she gets found locally for in-person and nationally for coaching
BEFORE
after
Sew Sweet Academy
copy, strategy, + design
I’ve worked with Courtney for almost 3 years and can say without a shadow of a doubt the copy, design, and workflows she created are the best! After spending too much time and money working with others, I can honestly say her work far surpasses anything and anyone I’ve worked with!
the challenge
the solution
the results
Alexis had the skills, the students, and the results. What she didn't have was an online presence that matched any of it. Her business had grown but her digital presence was still stuck at the starting line.
Updated, intentional design, copy written with intention, new offer structure, and a sales funnel built to convert. Then we put paid traffic behind it to see what it could do.
✔️ 50% increase in sales.
✔️ $10 cost per acquisition on cold ad traffic.
✔️ Email metrics above industry standards.
And enough confidence in her corner of the internet that she added new offers she'd been sitting on for months.
next project
Your Savvy Space
copy | site + emails
From the very first call I knew I had made the right decision. She asked all the right questions and did research on my industry. She understood me as a person and my message.
the challenge
the solution
the results
Celia had a signature offer ready to launch and an audience ready to buy. What she didn't have was copy that made the offer feel as good as it actually was. Every time she tried to write about it herself, she got stuck.
We started from scratch on her messaging, built her brand voice from the ground up, and then wrote her full offer page and a 7-part launch email sequence to bring her audience in. Strategy first, words second, launch third.
✔️ Full funnel ready to launch.
✔️ Speaking events booked by knowing her message and audience clearly.
And a pipeline to work with people virtually, which she didn't have before!
next project
Scaling With Strategy
copy | website + brand voice
OMG!!! I just read the hero section of the website outline as I was opening the docs up and I have happy tears in my eyes already. Thank you!
the challenge
the solution
the results
Christa knew her work inside out. She could build a brand strategy for someone else in her sleep. However, when it came to putting her language into clarity for her own business, she needed a thought partner!
Full messaging and positioning from scratch. A complete copy document she could actually use. Words that finally captured what she does and why it matters, in language her ideal clients would recognize themselves in.
✔️ Website reflecting the work she does now.
✔️ Messaging and tone doc she uses as she rebuilds or grows her business.
And a clear way to speak to her clients over and over (and over) again without the blinking cursor curse!
next project
Your Corner Of The Interwebs Won't Build Itself
...even if it did, "build it, and they will come" hasn't been a thing since 1999.
The businesses that actually get found, get remembered, and get hired? They built a website that knew exactly what to say, who to say it to, and what to do with someone once they got there.
