funnel from scratch
Meet Jettana
Mental Health Practitioner
TIME. As a busy mother, wife, and full-time mental health practitioner... Time was a big challenge for Jettana. The other was trying to understand what pieces she needed in her business to start making money.
Copy Challenge
The Solution
I created a game plan prioritizing lead generation and inviting her audience to work with her. This included a lead magnet landing page, email nurture sequence, sales page, and sales email sequence along with nurturing content.
Let’s Skip To The Good Part…
Jettana:
“Courtney understood who I was as a person and conveyed that
clearly in my copy”
The Freebie & Lead Magnet
Opt-In Page & Facebook/Instagram Ad Copy Designed to Convert Cold Traffic To Email Subscribers
Opt-In Page
Facebook & Instagram Ad Copy
Results…
$2.78 CPR (Cost Per Result)
That’s half the industry standard!
These samples are part of a
7-part nurture email sequence delivering the free lead magnet and urging them to take action by watching
the challenge video(s).
The Nurture Sequence
Results…
42% > Average Open Rate
7% > Average Click Rate
Industry-standard open rates are around 30% and click rates are 1-3%.
The
Sales & Program Launch
This part of the funnel brings those warm leads into Jettana’s signature program by inviting them into sales calls via promo emails.
Sales Page…
The Promotional Material…
Samples include part of a 7-email sequence inviting audience members to her new offer as well as 7 correlating social media posts captions & social strategy suggestions.
Sample Email
Sample Social Post (IG)
And just like that *in my Carrie voice*, we went…